Google Pixel 8 series: A pricey affair for Japanese consumers

The Pixel 8 and Pixel 8 Pro introduce several notable improvements, with the most significant being an enhanced camera performance. Moreover, the integration of AI features, such as the intriguing ‘Editing Magic’ tool, allows users to effortlessly remove unwanted elements from their photos. Despite these remarkable enhancements, the primary focus of discussion following the introduction of the Google Pixel 8 series in Japan has been the price.

Upon visiting the Google Store to check pricing details, potential buyers were confronted with a rather surprising revelation. Notably, the Pixel 8 was listed with an initial price tag of 112,900 yen ($750), while the Pixel 8 Pro featured an even higher entry point at 159,900 yen ($1063). These prices represented a significant departure from the previous model, the Pixel 7, which had a starting price of 82,500 yen ($548), with the Pixel 7 Pro commencing at 124,300 yen ($826). Consequently, this notable price increase for the Google Pixel 8 Series in Japan has sparked inquiries into the rationale behind this shift.

Several factors come into play regarding the pricing of Google’s Pixel 8 series. To begin with, there has been a noticeable increase in the base price of these smartphones. Specifically, in the United States, the Pixel 8 is listed at a starting price of $699 (excluding tax). Furthermore, the Pixel 8 Pro is priced at $999 (excluding tax). These price points mark a substantial increase of $100 compared to the Pixel 7 series. This upward price adjustment is a reflection of the rising costs associated with research, development, and manufacturing. Additionally, it underscores the significant improvements in functionality and performance that the Pixel 8 series brings to the table.

However, it’s important to note that the price increase is even more pronounced in Japan. Remarkably, the initial prices in yen are notably higher than their dollar equivalents. This significant price differential can be attributed to the sustained depreciation of the yen against the US dollar. Moreover, it appears that Google foresaw this long-term trend and established the prices of the Pixel 8 series at a level designed to offset the unfavorable exchange rate. Consequently, this strategic decision, while potentially necessary from a business standpoint, has resulted in Japanese consumers facing a more substantial price hike when compared to their American counterparts.

The Japanese smartphone market has long been under the influence of Apple’s iPhones. Similarly, much like the situation in the United States, Apple’s iPhone has consistently maintained a significant majority, with a commanding market share of over 50% in Japan. Nevertheless, recent years have marked a noteworthy transformation in the dynamics of the Japanese smartphone market.

According to a report that references data from Counterpoint Research, Google’s Pixel phones have been steadily making headway in Japan. Furthermore, by the second quarter of 2023, Google Pixel now asserts a notable 12% share of the smartphone market in Japan. This marks a substantial upswing from its mere 2% market share during the same period in 2021. In contrast, Apple’s iPhone has experienced a notable decline, dropping from 58% to 46% within the same timeframe.

This shift in market dynamics underscores the growing popularity of Google’s Pixel series in Japan. Furthermore, by staying committed to delivering premium features at an affordable price point, Google has strategically positioned the Pixel series as an enticing alternative for Japanese consumers contemplating a switch from the iPhone.

The new Google Pixel 8 Series might seem a bit on the pricier side in Japan, but don’t fret! I’ve discovered some fantastic deals and discounts specifically tailored for users in Japan.

With these deals in mind, I sincerely hope that you will be able to leverage these opportunities to maximize your savings and reap the full benefits that they offer. As new information emerges, I will keep this article updated to ensure that you have access to the most up-to-date discounts.